Rome, August 11, 2023 - HDI Assicurazioni and AS Roma announce that they have signed a partnership that will see the insurance company alongside the Club as a 'Proud' Partner in the "Insurance" category for the 2023/24 football season, starting next August 20.

Through this prestigious collaboration, HDI confirms and reaffirms its willingness to invest in the sports sector by promoting those positive values such as determination, commitment and dedication that have also always distinguished the Company's vision.

There are many points of contact that distinguish HDI and AS Roma. In fact, the Company and the Club share an Italian identity combined with an international vocation. HDI's origins date back more than a century and are rooted in our country, with a particular link to the city of Rome where the company's headquarters are located. In addition, HDI Assicurazioni is part of the Talanx Group, present in more than 175 countries worldwide, just as AS Roma is now an internationally recognized and followed football club. On the strength of a fanbase of millions worldwide, the club is in fact among the top in terms of number of fans.

Thus, as 'Insurance' and 'Proud' Partner HDI Assicurazioni will place its brand alongside a team like AS Roma that, in recent years, has demonstrated on the field that character of an Italian Club capable of competing as a protagonist, even at international level.
After choosing Federica Pellegrini as HDI's testimonial and brand ambassador, the Company's path to enhance the brand and give support to its Sales Network throughout the country continues.

The partnership will allow HDI to be in direct contact with the world of football fans, first and foremost through the brand’s physical presence during league and Coppa Italia matches, thanks to pitchside LED hoardings and exposure on jumbo screens. The passion for AS Roma is also fed in the social and digital world, where HDI will be side-by-side with over 32 million followers connected to the Giallorossi.

"At HDI Assicurazioni, we believe strongly in the positive values of sports, including determination, commitment, tenacity, and passion. We promote these values within our company and we apply the same commitment and mentality in our business. That’s why we’re partnering up with AS Roma, which we’re proudly announcing today," commented HDI Assicurazioni CEO Roberto Mosca. "This partnership isn’t just about branding: we’re delighted to now be able to support one of the oldest Italian football clubs."

“HDI and AS Roma share a legacy that goes back almost a century with a vision that looks far into the future. HDI is part of one of the world's largest insurance groups, operating in more than 200 countries with more than 24,000 employees. We couldn't be more excited to partner with a brand that has deep roots in Italy but also an expansive global network” commented Michael Wandell, Chief Commercial and Brand Officer at AS Roma.