HDI Assicurazioni launches its new advertising campaign:
Federica Pellegrini is the Company’s new testimonial and ambassador.

Rome, 15 June 2022 – With an integrated offline and online communication strategy and a massive presence on major national TV networks, HDI Assicurazioni announces to the general public the story of a Company centred and focused on the customer and the human factor. The leitmotif in HDI’s new campaign ad is “protection” – an inalienable need for everyone, including Federica Pellegrini, the personality that the Company was so determined to bring on board. HDI is the cross-cutting solution, trustworthy and close to the need for protection of all, including the “superstar”.

Federica Pellegrini – the brand’s voice ambassador – is an athlete who has driven herself hard with immense self-sacrifice to achieve great goals; a woman who spans cultural diversity and is one of Italy’s most loved heroes on the international stage. Not a random choice then, but representative of HDI’s approach, its vocation for inclusiveness and its ties to our country, but also with an international vision thanks to its membership of the Talanx Group. A testimonial that precisely represents HDI’s vocation for excellence and result orientation, championing the Company’s daily and constant commitment to serving its policyholders.

And so, Federica Pellegrini becomes “one of us” and “one of the HDI team” in a narrative that alternates between scenes from everyday life and in which solidity, the future, and simple gestures are coupled with the high standards, closeness and security that the Company offers its clients.

The launch of the campaign marks the culmination of a path undertaken by the Company to enhance its brand, strengthen the outreach of its vision and support the sales network in the field. An opportunity to give voice to a business idea that focuses on the individual, as the campaign headline perfectly sums up: “HDI Assicurazioni - At my side, every day”.

The media plan, developed by HDI Assicurazioni in cooperation with BrandingHero, features a video clip created by Dinamo Film. It will be on air from 15 June with widespread coverage by the main national broadcasters.

In addition to the video ad, the plan includes a press campaign in the major national newspapers and local programmes in support of the corporate strategy. And last but not least, the communication campaign is rounded off with a digital and social media strategy.