Rome, 1 July 2019 – HDI Assicurazioni launches its publicity campaign targeting major Italian railway stations for the full month of July, when they are most crowded for the summer holidays, to reach travellers throughout the country, from Milan to Palermo.

The campaign emphasises HDI’s position and mission, “At your side every day”, using six concepts that, in addition to describing the insurance company, reflect its virtuous approach to customers, based on trust, cooperation and transparency. The creative concept consists of six characters selected to match the six adjectives that embody this concept: Calm, Safe, Trusted, Protected, Near and Clear.

At the same time, to strengthen its market position, HDI intends to heighten the public’s recognition of and loyalty to the brand and the values it stands for.

HDI’s strategy is to continue working to establish direct, caring, personal relationships with people across the country, and the advertising campaigns only serve to reflect outside the insurance company how it operates on the inside.

“We believe that this is a crucial initiative for our company. The result, greater recognition for our brand and our mission, will help our business, but more than that – once again – it will be a source of pride for all of us,” said Roberto Mosca, Management Director of HDI Assicurazioni.