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HDI Assicurazioni more and more together with AS Roma: the new sponsorship with the women’s soccer team
Rome, 6th January 2024 – HDI Assicurazioni re-affirms its strong committment with the AS Roma Club. The Company and the soccer’s Club announced a new partnership that highlights the effort by both sides to sustain and foster the women’s soccer team.
After the sponsorship for the men’s soccer team, HDI will be now together with women’s club as Partner of “Insurance” Category in the 2023/2024 season.
The new sponsorship includes printing of HDI logo on the short pants of players, therefore, directly on the field. The Roma women’s club won the “Scudetto” and the Italian Super Cup last year, giving proof of a great potential growth.
With this new partnership, HDI confirms again its intention to invest in the sport, beyond the gender’s stereotypes and promoting values of equal opportunities, determination, commitment and self-giving that are important pillars of HDI’s vision. Therefore, after the campaign with Federica Pellegrini, the excellent Italian Olympic swimmer, icon of the winning woman, brand ambassador and testimonial of HDI Assicurazioni, the path to enhance the brand and support the agency network, throughout the country, continues.
HDI Assicurazioni and AS Roma share several aspects: the Italian identity with an international perspective; HDI’s roots date back over a century and they are firmly anchored in our country, particularly in Rome where the headquarter is located. The Company belongs to the Group Talanx, with more than 175 sites, as well as AS Roma is a very well-known football club, followed worldwide by millions of followers.
This partnership will also enable HDI to reach all fans, mainly through the logo printed on the short pants of players as well as on the adv panels of the “Tre Fontane” Stadium and on the backdrops of the first yellow -red women’s club.
“We are very glad to announce this partnership with the AS Roma women’s club, a team that embodies excellence, passion and determination. It strengthens our effort to sustain the women’s sport and promote the equal opportunities even in the football. The Roma women’s club can be a source of inspiration for million people and we are very proud to be part of this amazing experience” commented the CEO of HDI Assicurazioni, Roberto Mosca. “We could not be more excited to welcome another important global partner for our Italian champions. Together with HDI Assicurazioni, we are proud of our commitment with the women’s club” commented Michael Wandell, Chief Commercial & Brand Officer of the AS Roma.
After the sponsorship for the men’s soccer team, HDI will be now together with women’s club as Partner of “Insurance” Category in the 2023/2024 season.
The new sponsorship includes printing of HDI logo on the short pants of players, therefore, directly on the field. The Roma women’s club won the “Scudetto” and the Italian Super Cup last year, giving proof of a great potential growth.
With this new partnership, HDI confirms again its intention to invest in the sport, beyond the gender’s stereotypes and promoting values of equal opportunities, determination, commitment and self-giving that are important pillars of HDI’s vision. Therefore, after the campaign with Federica Pellegrini, the excellent Italian Olympic swimmer, icon of the winning woman, brand ambassador and testimonial of HDI Assicurazioni, the path to enhance the brand and support the agency network, throughout the country, continues.
HDI Assicurazioni and AS Roma share several aspects: the Italian identity with an international perspective; HDI’s roots date back over a century and they are firmly anchored in our country, particularly in Rome where the headquarter is located. The Company belongs to the Group Talanx, with more than 175 sites, as well as AS Roma is a very well-known football club, followed worldwide by millions of followers.
This partnership will also enable HDI to reach all fans, mainly through the logo printed on the short pants of players as well as on the adv panels of the “Tre Fontane” Stadium and on the backdrops of the first yellow -red women’s club.
“We are very glad to announce this partnership with the AS Roma women’s club, a team that embodies excellence, passion and determination. It strengthens our effort to sustain the women’s sport and promote the equal opportunities even in the football. The Roma women’s club can be a source of inspiration for million people and we are very proud to be part of this amazing experience” commented the CEO of HDI Assicurazioni, Roberto Mosca. “We could not be more excited to welcome another important global partner for our Italian champions. Together with HDI Assicurazioni, we are proud of our commitment with the women’s club” commented Michael Wandell, Chief Commercial & Brand Officer of the AS Roma.