Following the excellent results of the last year’s ad campaign, HDI Assicurazioni, in partnership with Vodafone (Automotive), will be again present in the main Italian railway stations with a brand new season. The new campaign is dedicated to the product “HDI Insieme”, the telematic policy that enhances the virtuous driving behaviours.

In addition to a breakdown assistance coverage in case of car accident as well as a dedicated app for driving behaviour’s improvement, “HDI Insieme” is part of the digital process and the ever-growing closeness to the customer, one of the main pillar of HDI Assicurazioni’s strategy.

The creative campaign has been thought in a mood that leads back to the “new normality” with whom we intend to face this particular complicated phase of our history that, in any case, shall find us strongly capable to go on. Driving the car as a travel’s metaphor, the chosen slogan is “Free to smile”. It not only reflects the vision of HDI Assicurazioni that always place the Customer and his wish of Freedom and Normality at the center, but it also euncourages the resilience and capacity of our country, never to give up but rise up in the most difficult times. Times in which HDI Assicurazioni has already demonstrated to support the Italian production and economy.